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wholesale halloween costumes

Such was the inspiration for Gabi Gregg's debut wholesale halloween costumes collection for Swimsuits for All in 2013, which launched in the wake of the media frenzy around the plus-size blogger's "fatkini" posts on her own blog, GabiFresh, as well as xoJane.

Though wholesale halloween costumes the retailer specializes in extended sizes, its product offering then skewed largely towards more covered-up styles like one-pieces and tankinis, and certainly didn't include the neon, mesh and unapologetically loud prints that Gregg brought to the table for her initial collection, which ranged from sizes 10 to 24. Buoyed though the brand was by the positive media attention, the collaboration was still a leap of faith at the time, says Swimsuits For All's VP of Creative and Branding, Sara Mitzner: "It definitely brought in a new customer for us. It was a customer that Gabi believed was out there, and we believed was out there, but you just don't know until it sells."

But sell it did  so much so that the website wholesale swimwear crashed for several hours and one style, the galaxy-print bikini modeled by Gregg in the campaign, oversold in a day. Jezebel reported the incident as an illustration of "the plus-size supply and demand problem," wherein the former vastly and habitually underserved the latter. Mitzner admits the first collection was a "test," and since then, the retailer has increased its inventory buy from less than a thousand pieces per item to a much deeper stock, as well as added larger cup sizes (G-H) and more boundary-pushing styles.

The collaboration, which is going swimwear manufacturers into its sixth season, has evolved largely thanks to the feedback Gregg gets from her readers, along with the hyper-detailed fit and sizing notes she gives on her blog and social media. These give potential customers insight into how the suits might look on their bodies even before they buy, and take a uniquely personal tone (Gregg, for instance, shares her own sizes and notes where certain details, like the width of a band or shape of a cup, may look different on other body types).

  • Created: Aug 2 '17
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